Digital marketing and advertising lesson no. 8

Ask Mr. D - ECommerce Sales

Dear Mr. D,

After spending about a year as an
affiliate for other companies, I have
come up with my own product.

My product is similar to one that I
was selling as an affiliate. I made
real good money selling this product
as an affiliate, but my product, which
I think is superior to that one, is not
selling hardly at all.

My price is the same and I am getting
a lot of traffic, but as I said, very few
sales. Can you please take a look at
my website and see if I have a problem
there? Something is wrong.

Signed,

No Sales

____________________

Dear No Sales,

There is an old adage in sales, don't
sell the steak - sell the sizzle.

Your site does a good job of describing
your product. That is what's meant by
selling the steak. But, it falls short on
selling the benefits a buyer will gain
by using your product. That is called
selling the

sizzle.

People are not interested in your product
or service per se, they are only interested
in what the product or service will do for
them. How will they benefit from using your
product or service.

You need to rewrite your sales copy to
let your visitors know how they will benefit
from buying and using your product. Paint
them a verbal picture of how they will be
better off once they have that product.

You said you had done well selling this
type of product as an affiliate. I suggest
you take a look at that website to see
how they do it. I'm not suggesting you
copy their site, but just get a few ideas.

I wish you the best.

Signed,

Mr. D
About the Author
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