Sunday, 18 February 2018

Step by step digital marketing and advertising, Lesson 3

A Successful eCommerce Website - Part 2

Succeeding with an eCommerce website is a dream for many these days. It can be done no matter how difficult it may sometimes seem. this series covers some of the basic success factors - things you must consider in creating, implementing, managing and developing a quality eCommerce web site. There are a multitude of ways to do business on the internet - and a lot of ways to both make and lose money. Primarily these articles focus on eCommerce sites intended to sell products of various kinds, Not every factor will apply to every site, but since a major failing of many internet entrepreneurs involves the lack of multiple income streams, you should carefully consider all factors and apply them as needed in developing alternate revenue streams.

On examining your eCommerce web site, think carefully about how you can provide personal attention to each visitor. The idea here is personalization through which each visitor, if they wish, can develop a unique experience of your site.

Provide options through which the user can alter layout, colors, etc. Give customers the capability to create their own personal pages on your site. Perhaps offer a simple and easy to provide service to registered customers, such as free email accounts.

As well as building loyalty and stickiness, such features also build your customer database. Scripts are also available which will allow on-the-spot personalization based on responses to a series of questions. You can also use this kind of script to focus your sales message more tightly to the user's expressed interests.

Free services which can be provided on autopilot can be a virtually endless source of targeted customers. Everything from free email to blog hosting, opt-in list building to free advertising forums, all operate on the same principle as building a list through a newszine, white papers, free ebooks or whatever. In return for registration, e.g. name and confirmed email, you provide a service. Careful structuring can allow you to collect significant marketing information on your registered users which would allow well-targeted marketing campaigns.

Never lose track of a customer. Maintaining a database of customers with any of their prior purchases, interests, and so on, allows you to provide personalized purchase suggestions and special offers. The life-long value of a happy customer may be difficult to estimate accurately, but it’s far easier to sell to existing customers than to be continuously forced to acquire new ones.

Even if you only have a single product now, you have to eventually expand your product line(s). Don’t throw a buyer away. Stay in touch, offer information, occasionally recommend a high quality product you use and value. Build trust through value and quality.

To further expand the human dimension, you can add forums and chat rooms. Provide a variety of means to

acquire visitor input. On site surveys and questionnaires, email surveys and opinion polls can not only increase your customers' sense of being in contact with real people who value their opinions and ideas, but also provide exceptionally useful information for refining your marketing and sales tactics. Loyalty programs and affinity networks can also help.

This is a lot like beating a real dead horse, but... Reliability and security are crucial. If your eCommerce site is big enough and busy enough, multiple parallel servers, redundant hardware, use of fail-safe technology, fast technical support service, high quality encryption, valid certificates, high quality payment processors and excellent firewalls will all allow you to ensure your customers that their data is safe, their orders are handled properly and nobody's getting their credit information that shouldn't.

Right now you may not need (or want to pay for) parallel servers, redundant hardware and fail-over technology, don’t ignore the rest. You depend on your ecommerce hosting provider to keep your business running. So think carefully and do some serious research. Overloaded servers, lack of redundant network connections, slow technical support, poor backup procedures can create a nightmare situation for both you and your customers

As this part’s final idea to consider: smooth out your customer contact and support procedures. If multiple staff might come into contact with your customers (chat, phone or email) , providing all of them with the same (and useful) information about the customer, prior orders, any previous or current problems and so forth, can avoid a lot of potential frustration - and lost orders or, worse, a customer lost forever.

It can be incredibly irritating to have to tell the same story over and over, getting bounced from one person to another when no information ever seems to have been recorded. While it may cut down on repeat complaints, that’s usually because the customer is gone forever. Construct your systems so that no information is lost and so that the data needed to be responsive and helpful is instantly available. You may want to restrict some information which customers may not feel comfortable about everyone knowing.

Doing these things right can add significant credibility and usability to your online business, as well as build a loyal customer base which actually enjoys dealing with your eCommerce business. And that's a winning situation for everyone.
About the Author
Contracting the computer bug in the early 80's (yes, pre-www) and never cured, Richard, a PhD Clinical Paychologist, now writes on eCommerce, RSS and Niche marketing at

You may freely reprint but the link must be live and spiderable.

Wednesday, 14 February 2018

Digital marketing and advertising lesson no. 2

A Successful eCommerce Website - Part 1

So you want to succeed at eCommerce? Welcome to a very large group. First off, let’s be clear that there are a lot of ways to do business on the internet - and a lot of ways to both make and lose money. No way can I cover all of them in a few fairly short articles.

This article is going to assume that you have some of the fundamentals, that you understand the language and that you are serious. I’m not going to tell you how to set up a web site or get a decent hosting account. We’re a bit beyond those basics. The basics here have to do with factors which will influence the success (or failure) and the degree of success an eCommerce web site experiences.

First and foremost, you need to provide value for your customers. Absurd as it seems to have to repeat that, a lot of so-called eCommerce sites provide no or very little value for their visitors. Pretending to offer value is not the same thing as providing value. Promoting miserably written, hackneyed, cloned ebooks filled with questionably useful and/or outdated content doesn’t make for a high value site. Sure you can make some money. Once. And you’ll likely have a high refund rate. Essentially you'd be taking advantage of the inexperience of your customers and abusing their willingness to trust you. Not a good path to a long-term business with steady repeat customers.

Value on the net is not very different from any kind of off-line retail sales -- a quality product line that will attract potential customers and a competitive price that will lead to purchases. An honest, quality product that will meet the expectations you’ve created in your buyers. Hyped junk won’t do it.

Next, you’ve got to have a smooth, user-friendly, easy to follow process all the way to your thank you page. The simpler, cleaner and clearer you can make the process, the better. Where it makes sense you can augment this user-responsive site profile by adding live-response chat.

If you do use call-in or live chat, it’s imperative that your operators be well-trained, understand your products and your system and BE customer friendly. This can be a difficult job if you outsource. The less expensive out-source

alternatives can be a bad investment. You’ll need to check very carefully and be certain the operators do actually speak and understand the primary languages(s) of your targeted customer group. You’ll need to provide extensive background information and highly flexible, well-written scripts. You should also collect customer evaluations of these services - separately, and carefully monitor your results to be sure you are getting a decent return on the investment.

You need to have an attractive website. Some can do well with an ugly site, but, in that case, you need to really understand what you're doing and why it might work. The ugly site tactic is not for the inexperienced and very few individuals truly have the grasp of marketing and customer psychology that can lead to a successful "ugly" site.

To provide a pleasant experience, you need to be careful in what you use - colors, text-size, graphics, animation and white space can add value to your site or turn it into a user nightmare. Test your site with people who will tell you the truth. Just because you love it doesn't mean anyone else will. In general, aiming for a professional appearing site is your best option.

Wherever you can, provide incentives for customers to buy and to return. The return factor is a critical piece of a long-term strategy for success. Anyone who buys is your best possible future customer. Keep them, track them, make them special offers. Use coupons, discounts, special deals, customer-only offers and back end sales. Your customer base is your gold mine. They have at least some faith in you, enough to have purchased. Do your utmost to never damage that faith and treat them with the care they deserve.

The next article in the series will discuss factors such as personalization, security and assisting your staff in dealing consistently with customers customer support.

About the Author
Contracting the computer bug in the early 80's (yes, pre-www) and never cured, Richard, a PhD Clinical Paychologist, now writes on eCommerce, RSS and Niche marketing at

You may freely reprint but the link must be live and spiderable

Sunday, 11 February 2018

Step by step digital marketing and advertising process

7 Tips To Increase Sales With Your Ecommerce Web Site

Ecommerce is just exploding right now on the Net. More and more people are doing their shopping online. Some Internet retailers are even beating out their offline counterparts. So what does this mean to you? It’s important that you are taking full advantage of your web site to get your share of the billions of dollars spent online every year. In this article we are going to cover 7 tips that you can put into practice immediately to increase your sales and revenue with your ecommerce web site.

1: Introduction
Make sure to have a brief introduction on the homepage of your web site. Your introduction should be concise and clearly identify the benefits of your visitors shopping at your site.

2: Navigation
Make sure that your site has clear and easy navigation, such as a visible search box on the top part of your web site, clear categories to browse through, a FAQ page that clearly explains your shipping and return policy, and etc.

3: Gift Certificates
People love getting gifts at certain times of the year, so make sure that you have gift certificates that your visitors can purchase right on your web site.

4: Customer Loyalty
Instead of just focusing on getting new customers why not take advantage of repeat business? Why not give your customers an incentive to come back and do business with you again? You can easily do this by offering coupons and special discounts to ones who have already purchased something from you. This is a lot easier than acquiring new customers since they already know you and feel comfortable shopping at your site. You can also add more value to your customers by adding live

customer support to your site.

5: Special Offers
Make sure to have a section on the top part of your home page devoted to featuring your current special offers and sales items. In fact if you happen to have a lot of special offers you can just feature the most popular ones and then make a separate web page that shows all of your sales items.

6: Shopping Carts
People want the checkout process to go as quickly and smoothly as possible, so make sure that your visitors are always just one click away to checkout. Try to reduce the checkout process to as few steps as possible. Make sure to offer multiple payment options such as credit cards, Paypal, online checks, mail orders, and such. When you no longer have a product in stock make sure to either remove it from your site or clearly mark it as “out of stock”. There is nothing more irritating for a customer to go through the whole checkout process only to find out that you no longer carry the item they ordered.

7: Affiliate Program
Do you have your own affiliate program? The most successful web sites have one and you should too. By starting your own affiliate program you will develop an increasing online sales force where you only pay them when a sale is made. There is really no risk and it is one of the best low cost effective advertising methods that you can use.

If you put these tips into practice you will notice a drastic increase in your sales and web site revenue.
About the Author
Jordan Williams is the Owner of which gives you the resources, tools, and software to succeed with an online business.

Thursday, 8 February 2018

Honey: Health Benefits and Uses In Medicine

Honey is a sweet liquid made by bees using nectar from flowers. Bees first convert the nectar into honey by a process of regurgitation and evaporation, then store it as a primary food source in wax honeycombs inside the beehive. Honey can then be harvested from the hives for human consumption.
Honey is graded by color, with the clear, golden amber honey often at a higher retail price than darker varieties. Honey flavor will vary based on the types of flower from which the nectar was harvested.
Both raw and pasteurized forms of honey are available. Raw honey is removed from the hive and bottled directly, and as such will contain trace amounts of yeast, wax and pollen. Consuming local raw honey is believed to help with seasonal allergies due to repeated exposure to the pollen in the area. Pasteurized honey has been heated and processed to remove impurities.
This MNT Knowledge Center article includes a brief history of honey in traditional medicine and explains some of its potential health benefits.
The possible health benefits of consuming honey have been documented in early Greek, Roman, Vedic, and Islamic texts and the healing qualities of honey were referred to by philosophers and scientists all the way back to ancient times, such as Aristotle (384 - 322 BC) and Aristoxenus (320 BC).
Honey has high levels of monosaccharides, fructose and glucose, containing about 70 to 80 percent sugar, which gives it its sweet taste - minerals and water make up the rest of its composition.
Honey also possesses antiseptic and antibacterial properties. In modern science, we have managed to find useful applications of honey in chronic wound management.
However, it should be noted that many of honey's health claims still require further rigorous scientific studies to confirm them.

The possible health benefits of honey

Honey has been consumed for thousands of years for its supposed health benefits.
Modern science is finding that many of the historical claims that honey can be used in medicine may indeed be true. In the Bible (Old Testament), King Solomon said, "My son, eat thou honey, for it is good", and there are a number of reasons why it may be good.

1) Acid reflux

Professor Mahantayya V Math, from MGM Medical College, Kamothe, Navi Mumbai, India, explained in the BMJ (British Medical Journal) that, as it is 125.9 more viscous than distilled water at 37 celsius (body temperature), honey may be helpful in preventing GERD (Gastroesophageal reflux).3

2) Infantile gastroenteritis

E. Haffejee and A. Moosa reported in the BMJ on a clinical study in which they used honey in oral rehydration solution in children and infants with gastroenteritis. Their aim was twofold:
  • Determine whether honey might affect the duration of acute diarrhea
  • Evaluate honey as a glucose substitute in oral rehydration
They found that honey shortens the duration of bacterial diarrhea in infants and young children.4They added that honey does not prolong non-bacterial diarrhea duration, and "may safely be used as a substitute for glucose in oral rehydration solution containing electrolytes."

3) Healing wounds and burns

There have been some cases in which people have reported positive effects of using honey in treating wounds.
There have been some cases in which people have reported positive effects of using honey in treating wounds. Hurlburt, a borderline diabetic, with recurring cellulitis and staph infections tried taking antibiotics for months. However, they failed to alleviate the symptoms. Hulburt's physician, Jennifer Eddy of UW Health's Eau Claire Family Medicine Clinic, suggested that she should try topically applying honey. Soon after applying the honey, she began to feel better.
Hulburt said that she remembered thinking "holy mackerel-what a difference. It's a lot better than having to put oral antibiotics into your system."
A review published in The Cochrane Library indicated that honey may be able to help heal burns, the lead author of the study said that "topical honey is cheaper than other interventions, notably oral antibiotics, which are often used and may have other deleterious side effects."
However, it should be stressed that there is a lack of evidence to fully support this claim. In fact, a study published in The Lancet Infectious Diseases concluded that applying medical grade honey to wounds of patients has no advantage over normal antibiotic among patients undergoing dialysis.

4) Honey for treating allergies

There is some research to suggest that honey may be useful in minimizing seasonal allergies. The Guardian reported that honey even 'beats cough medicine' at alleviating and reducing the frequency of cough.
One placebo-controlled study which included 36 people with ocular allergies, found that participants responded better to treatment with honey compared to placebo. However, a third of them reported that eating a tablespoon of honey every day was hard to tolerate due to its overly sweet taste.

5) Fighting infections

In 2010, scientists from the Academic Medical Center at the University of Amsterdam reported inFASEB Journal that honey's ability to kill bacteria lies in a protein called defensin-15
A study published in the journal Microbiology revealed that Manuka honey is effective at treating chronic wound infections and may even prevent them from developing in the first place.
Dr. Rowena Jenkins and colleagues, from the University of Wales Institute, reported that Manuka honey kills bacteria by destroying key bacterial proteins.
Some studies have revealed that a certain type of honey, called "Manuka honey," may even be effective for the treatment of MRSA infections.
Dr Jenkins concluded:
"Manuka and other honeys have been known to have wound healing and anti-bacterial properties for some time. But the way in which they act is still not known. If we can discover exactly how Manuka honey inhibits MRSA it could be used more frequently as a first-line treatment for infections with bacteria that are resistant to many currently available antibiotics."
Manuka honey may even help reverse bacterial resistance to antibiotics, according to research presented at the Society for General Microbiology's Spring Conference in Harrogate, UK.
A study published in the journal Pediatrics, which compared honey to placebo in helping children with cough during night time, found that honey was superior. The researchers concluded "Parents rated the honey products higher than the silan date extract for symptomatic relief of their children's nocturnal cough and sleep difficulty due to URI (upper respiratory infection). Honey may be a preferable treatment for cough and sleep difficulty associated with childhood URI."6
Natural honey better at killing bacteria than artificial honey - Kendall Powell wrote in the journalNature that "natural honey kills bacteria three times more effectively" than an artificial honey solution of the same thickness and sugar concentration.7

6) Cold relief

The World Health Organization (WHO) and American Academy of Pediatrics recommend honey as a natural cough remedy.
A 2007 study by Penn State College of Medicine suggested that honey reduced nighttime coughing and improved sleep quality in children with upper respiratory infection better than the cough medicine dextromethorphan or no treatment.8

Honey's other possible uses in medicine

New research is always finding new possible uses of honey in treating certain conditions and diseases. One study found that Manuka honey may prevent radiation-induced dermatitis in breast cancer patients.

Monday, 5 February 2018

Union Budget 2018: Strong infrastructure to boost all sectors, says FM Jaitley

New Delhi: Finance Minister Arun Jaitley on Thursday unveiled Union Budget 2018, which was also the last full Budget of the Narendra Modi-led NDA government before the 2019 Lok Sabha elections. For this year, Jaitley has focused more on alleviating the pangs of the rural sector apart from uplifting the stature of health and education. 
While the budget brings some relief to the rural population, it is far from an ideal, expressed several economists. The fiscal deficit rate of 3.3 percent is also higher than expected and can lead to inflation later on in the year. For the salaried class, income benefits were rolled out, but not to an extent that would help significantly 
After announcing the Budget for this year, Jaitley quoted Swami Vivekananda and said, "You merge yourself in the void and disappear and let a new India arise. Let her arise out of the peasant's cottage, grasping the plough out of the huts of fisherman.
Live Updates:
15:10 pm: Commenting on the Budget, Aniruddha Chatterjee, Head- Buy-side business, Thomson Reuters, South Asia, said, "The Union budget 2018 reinforces Government’s intention to improve the rural economy by boosting credit and investment in the farming sector. Since the measures taken are mostly structural in nature, right implementation will eventually grow the rural economy and benefit both real economy as well as the Street." 
"The return of Long Term Capital Gain Tax (LCGT), which was not entirely unexpected, but may not be seen as a welcome move particularly by the high-value investors. There is a fear that this might vitiate the investment environment in the short term," he added 
15:07 pm: Its a balanced budget which is for every section of society, especially the focus on farmers and health services of the poor. The economy will also get a boost. I congratulate PM Modi and FM Jaitley: Piyush Goyal
15:05 pm: Here are the top 10 highlights of Budget 2018
15:03 pm: This year's Budget is all-inclusive says FM Jaitley
15:02 pm: India has the lowest Income Tax slab in the world, says Finance Minister

Wednesday, 31 January 2018

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A. Alim

Step by step digital marketing and advertising, Lesson 3

A Successful eCommerce Website - Part 2 Succeeding with an eCommerce website is a dream for many these days. It can be done no m...