Tuesday, 3 April 2018

Digital marketing and advertising lesson no. 11


Blogs, Podcasting, and RSS - How will these technologies affect eCommerce


At this moment in time, Blogs, Podcasting, and RSS are not going to fundamentally change any aspect of your online business, but rather, offer your company new ways to speak to your customer segments..
Blogs, Podcasting, and RSS Overview
You probably have heard all these terms an awful lot lately.   You wonder about what these technologies do? What value to they provide? If you aren't up to speed on these new applications and how they are impacting online interactions then read this brief further.
Will these technologies impact you?  To be honest, it's too early to tell - but awareness will drive innovation and maybe your team will develop an idea/application that utilizes these technologies to enhance a portion of your eCommerce business.

Here's the rundown:
Blogs 
What they are:
Probably the most well known of the three, blogs allow everyday people to quickly develop a website presence and distribute any type of content that they desire.  Look at the metrics relating to blog penetration.
  • 7% of the 120 million U.S. adults who use the internet say they have created a blog or web-based diary. That represents more than 8 million people.
  • 27% of internet users say they read blogs.
  • Only 38% of all internet users know what a blog is. The rest are not sure what the term “blog” means.
What a “blog” actually means is weblog.  In basic terminology, it’s the ability for someone to update web content directly though the Internet, using a web browser as the publishing mechanism.  This makes the creation of content easy and many people are using blogs to establish authority sites within unique business and hobby/interest niches.
Where blogs impact online retail most is within these targeted online communities.  Certain blog authors develop a large base of specific visitors, hence the site becomes a potential target market for viral marketing efforts.  Many web entrepreneurs us this functionality to develop affiliate hubs within niche markets, and use search popularity to beat out larger retailers within corresponding natural search results.
By integrating your brand image within the site experience at that SPECIFIC blog, you as an online marketer are able to segment your marketing PRIOR to converting someone as a customer.   It is a place to communicate with current and potential customers about current offerings/promos while boosting the credibility of the brand.
Should you care:
If you have a very unique value proposition, or sell to a very specific or high-value customer segment, blogs can be a great way to increase overall brand awareness.  You can better connect with your customers and provide detail into the current happening within the business (ex. Current sales on XBOX 360).  Potentially, one person within your organization should own the monitoring



of blogs within your vertical and look to post new content to meet the needs within the unique blog community.     
Podcasting
What it is:
Pocasting should be just called mobile video broadcasting.  However, Apple's marketing/development team did a great job with branding their device to a type of emerging media – hence the term podcasting!  Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone's mobile media player (Apple only does video currently, but that will change shortly).  Retailers can potentially use this communication channel to deliver targeted content to their customer base, while integrating advertising within the video content. 
Should you care:
Not really.  Until video podcasting penetration increases, it's still a limited channel for advertising.  The best application available right now would be an online audio content segment that is digitally delivered to an opt-in list.  As technology advances, you can potentially do this from your current opt-in page on your website and not from Apple's iTunes platform.  
RSS
RSS stands for Real Simple Syndication and is a method for electronic content distribution.  RSS is transmitted via the internet, but what makes it unique is that no downloading efforts are needed by the end receiver of the content.  The content streams instateneously within a webpage. 
Advanced consumers have RSS news readers on their computers, either integrated into an email client, or utilize an aggregated web application such as News Gator.  This essentially saves them time in aggregating all new and updated content that meets their interests.
Already gaining steam in the travel industry and within comparison shopping engines, RSS seems to be a valuable way to push news and time sensitive offers to customers.  Travel companies are able to provide a streaming supply of last minute airfare offers to their customer segments, without that customer having to open an email or visit a webpage. 
Should you care:
It completely depends on the nature of your business.  Do you consistently offer new prices?  Do you obtain new products to your assortment consistently?  Do you have a customer base that is extremely loyal that you want to reach out to with messaging?  If so, RSS may another channel to help build your brand.
Call us today to learn more about these technologies and the potential impact they can have in reaching your customers with targeted messaging and fresh content.
ABOUT THE AUTHOR


Learn more about us | Visit http://www.trinityinsight.com

Wednesday, 28 March 2018

Digital marketing and advertising lesson no. 10



Blogs, Podcasting and RSS | eCommerce Impact

Blogs, Podcasting, and RSS Overview You probably have heard all these terms an awful lot lately. You wonder about what these technologies do? What value to they provide? If you aren't up to speed on these new applications and how they are impacting online interactions then read this brief further. Will these technologies impact you? To be honest, it's too early to tell - but awareness will drive innovation and maybe your team will develop an idea/application that utilizes these technologies to enhance a portion of your eCommerce business.

Here's the rundown: Blogs What they are: Probably the most well known of the three, blogs allow everyday people to quickly develop a website presence and distribute any type of content that they desire. Look at the metrics relating to blog penetration. * 7% of the 120 million U.S. adults who use the internet say they have created a blog or web-based diary. That represents more than 8 million people. * 27% of internet users say they read blogs. * Only 38% of all internet users know what a blog is. The rest are not sure what the term "blog" means. What a "blog" actually means is weblog. In basic terminology, it's the ability for someone to update web content directly though the Internet, using a web browser as the publishing mechanism. This makes the creation of content easy and many people are using blogs to establish authority sites within unique business and hobby/interest niches. Where blogs impact online retail most is within these targeted online communities. Certain blog authors develop a large base of specific visitors, hence the site becomes a potential target market for viral marketing efforts. Many web entrepreneurs us this functionality to develop affiliate hubs within niche markets, and use search popularity to beat out larger retailers within corresponding natural search results.

By integrating your brand image within the site experience at that SPECIFIC blog, you as an online marketer are able to segment your marketing PRIOR to converting someone as a customer. It is a place to communicate with current and potential customers about current offerings/promos while boosting the credibility of the brand. Should you care: If you have a very unique value proposition, or sell to a very specific or high-value customer segment, blogs can be a great way to increase overall brand awareness. You can better connect with your customers and provide detail into the current happening within the business (ex. Current sales on XBOX 360). Potentially, one person within your organization should own the monitoring of blogs within



your vertical and look to post new content to meet the needs within the unique blog community.

Podcasting What it is: Pocasting should be just called mobile video broadcasting. However, Apple's marketing/development team did a great job with branding their device to a type of emerging media - hence the term podcasting! Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone's mobile media player (Apple only does video currently, but that will change shortly). Retailers can potentially use this communication channel to deliver targeted content to their customer base, while integrating advertising within the video content.

Should you care: Not really. Until video podcasting penetration increases, it's still a limited channel for advertising. The best application available right now would be an online audio content segment that is digitally delivered to an opt-in list. As technology advances, you can potentially do this from your current opt-in page on your website and not from Apple's iTunes platform.
RSS RSS stands for Real Simple Syndication and is a method for electronic content distribution. RSS is transmitted via the internet, but what makes it unique is that no downloading efforts are needed by the end receiver of the content. The content streams instateneously within a webpage.


Advanced consumers have RSS news readers on their computers, either integrated into an email client, or utilize an aggregated web application such as News Gator. This essentially saves them time in aggregating all new and updated content that meets their interests. Already gaining steam in the travel industry and within comparison shopping engines, RSS seems to be a valuable way to push news and time sensitive offers to customers. Travel companies are able to provide a streaming supply of last minute airfare offers to their customer segments, without that customer having to open an email or visit a webpage.



Should you care: It completely depends on the nature of your business. Do you consistently offer new prices? Do you obtain new products to your assortment consistently? Do you have a customer base that is extremely loyal that you want to reach out to with messaging? If so, RSS may another channel to help build your brand. Call us today to learn more about these technologies and the potential impact they can have in reaching your customers with targeted messaging and fresh content.

About the author:

http://www.trinityinsight.com

Sunday, 25 March 2018

Digital Marketing and Advertising, lesson no. 9



Blocking and Tackling | A quick look at some eCommerce fundamentals


eCommerce can be VERY complex.  To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations.
eCommerce can be VERY complex.  To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations.
On the flip side however, site fundamentals still play a very large role in converting visitors into customers.  Many retailers surprisingly lose sight of these site basics and leave significant sales on the table.  This brief examines 4 quick “fundamentals” every eCommerce manager cannot afford to lose sight of.
Think Fast 
Speed has become less of a problem due to the penetration of broadband, but don’t forget that a significant number of people still shop by a dialup connection.  When creating a site framework, designers and e-commerce teams should ensure that the site is developed with pages loading in less than 9 seconds (over a dial-up connection).
Our recommended page size is within 60-70k in bytes.  At that amount, sites will likely load within the maximum wait time of 9 seconds.  Online retailers should avoid flash at all costs within their transactional site.  Flash’s artistic aspects may help you establish a brand presence – but it will likely lose potential customers before they have even searched within your store.


Click Here to Buy
 Image is important 
Images are a very important aspect of selling online and are often neglected.  All product images should be of the highest resolution possible, be much larger than the product page original, and



have  
multiple views.  Dynamic imaging capabilities can improve the user experience to an even higher level by increasing interactivity (zoom &
rotate).  At a minimum – retailers should have at least two additional views outside of the product page image to help build emotion.
Be my guest 
Shoppers do not like being forced to do anything, especially when they are ready to open their wallets.  Forcing a shopper to register on your site before purchasing is a sure way to drive a portion of your traffic to your competitors.  Too oftenArticle Search, shoppers do not have the time or the inclination to fill out a lengthy form explaining what types of information they desire.
Always offer the ability to checkout as a guest.  You will see less customer leakage within the checkout process and can still offer the option to register when the sale is completed.
Make sure it’s “above the fold” 
Your homepage is the most important page within your eCommerce store.  It sets the initial tone for the shopping experience and offers your best promotions and products to your visitors.  Users typically visually scan a web page from top to bottom and then from left to right.  All critical content and navigation options should be obvious to the shopper without having to scroll down.  If you have your best promotions “below the fold” –  you can bet that a large percentage of browsers are not scrolling down to see it.

ABOUT THE AUTHOR
Learn more about us |  Visit http://www.trinityinsight.com

Sunday, 18 March 2018

Digital marketing and advertising lesson no. 8


Ask Mr. D - ECommerce Sales

Dear Mr. D,

After spending about a year as an
affiliate for other companies, I have
come up with my own product.

My product is similar to one that I
was selling as an affiliate. I made
real good money selling this product
as an affiliate, but my product, which
I think is superior to that one, is not
selling hardly at all.

My price is the same and I am getting
a lot of traffic, but as I said, very few
sales. Can you please take a look at
my website and see if I have a problem
there? Something is wrong.

Signed,

No Sales

____________________

Dear No Sales,

There is an old adage in sales, don't
sell the steak - sell the sizzle.

Your site does a good job of describing
your product. That is what's meant by
selling the steak. But, it falls short on
selling the benefits a buyer will gain
by using your product. That is called
selling the



sizzle.

People are not interested in your product
or service per se, they are only interested
in what the product or service will do for
them. How will they benefit from using your
product or service.

You need to rewrite your sales copy to
let your visitors know how they will benefit
from buying and using your product. Paint
them a verbal picture of how they will be
better off once they have that product.

You said you had done well selling this
type of product as an affiliate. I suggest
you take a look at that website to see
how they do it. I'm not suggesting you
copy their site, but just get a few ideas.

I wish you the best.

Signed,

Mr. D
About the Author
Do you have an advertising or marketing
question you'd like to see published in this
column? Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
http://www.freeadsgalore.com

Wednesday, 14 March 2018

Digital marketing and advertising lesson no. 7





An Ecommerce Internet Merchant Account

Small business owners and home based entrepreneurs sometimes reach the point where they realize their company is ready to grow, and then they begin to consider the advantages of an ecommerce Internet merchant account. Those who accept merely cash or check payments may decide to increase the ways in which a customer can pay for goods or services. A merchant account will let business owners accept credit card payments in many different ways. That is why so many business people opt to apply for an Internet merchant account.


If you do not already have an Internet Website to promote your business, this would be a good time to put one in place by opening an Ecommerce Internet Merchant account. More and more, consumers are looking to the Internet to find companies that offer the products and terms they want. Conducting business on the Internet or through technological means is called "ecommerce," sometimes spelled as "e-commerce," and it is growing at a tremendously rapid rate. Once your Website is operational, you will want to update it often with your latest product lines and descriptions and price lists. Once customers from any other computer in the world know where to find you, chances are they will return time and again if they like your site; they might even bookmark it.

To keep customers coming back, get an Ecommerce Internet merchant account that will let you accept credit card payments. That way, customers can buy things at your store locations, whether online or at a physical site, and pay for them instantly. You won't have to send out statements or wait for checks to arrive in the mail. Instead, your credit-processing feature will let them pay with a


credit card, and your underwriter can facilitate the payment by converting currency and deposit profits in your account, using real time.

An ecommerce Internet merchant account can put you leagues ahead of other companies in your industry. While they still take just check or cash payments, you can be busy processing credit card payments that could push your sales volume to new record heights. Naturally, you will want to keep your store looking attractive, and your Website should offer helpful information that will make guests want to return and possibly even bookmark your site for frequent reference. When the word gets out that you are accepting credit payments, more customers may browse your Website to check out your wares and plunk down a credit card in payment. One of the nice things about using credit is its convenience. Customers don't have to worry about carrying enough cash or making an account deposit before going shopping. They can browse spontaneously, and when they find something they want to buy, they need not be constrained by a lack of cash on hand or forgetting to order new checks for the checkbook.

Why not apply for your merchant account services account soon so that you can enjoy the status and benefits of attracting customers who prefer using credit when they hear about your ecommerce Internet merchant account.

About the author:

Shane Penrod is the founder of http://www.Merchant-Account-Quotes.com Specializing in allowing merchants the ability to shop and compare multiple quotes from national merchant account providers. For free quotes on merchant account rates and fees, please go to http://www.merchant-account-quotes.com

Saturday, 10 March 2018

Digital marketing and advertising lesson no. 6




 An Arm & A Leg for eCommerce?

As a site designer myself, I realize how much time and effort goes
into registering, setting up, and designing a site; not to mention the
creation of content and seamless navigation. But it is unbelievable
how complicated and expensive this process has become!

Let's face it, very few entrepreneurs and small businesses can afford
to spend hundreds of dollars to set up their dot-com presence without
knowing how successful it will be! We've seen the results of high
expectations and over spending with the demise of many well-known
companies as reported in the news recently.

It doesn't have to be this way!

Are you planning to sell products or services?

You do NOT necessarily need expensive shopping cart software or
merchant accounts to sell your products or services. You can begin
your online venture by setting up a few of your most popular items or
services that can be purchased online. Once a customer has made a
purchase, you can then follow up with details on how to purchase
additional items.

There are low cost ecommerce solutions that can help you start
conducting business online without breaking the bank.

First, determine exactly how sophisticated your ordering process needs
to be. Then decide which of the following options best suits your
business needs.

Option A - PayPal

Set up a Premier Account with PayPal. PayPal is a stable and secure
company that has been around long enough to establish a credible
reputation. I can personally vouch for them, I use them consistently.

Benefits:

Doing Business As:
You have the option of using a business name or your personal name,
regardless of how your bank account is registered.

Low Cost:
There are no monthly fees and no set up fees. That’s right - it’s
free.
A small fee is with-held each time a transaction (purchase) is
processed.

Hassle Free
They process all orders and notify you when payment is received.

Referral Bonus
You can earn a small cash bonus for qualified referrals you send to
PayPal.

Features:

Shopping




Cart
Premium members can set up a shopping cart that links directly from
their site to PayPal.

Send an Invoice
If your services or product prices vary, you can send customers an
invoice from PayPal once the purchase price has been established.

Option B - eBay

Consider selling your products or services through eBay. You can
accept checks and money orders by postal mail, or you can accept
credit cards and checks using PayPal, or eBay’s version of PayPal -
BillPoint. You can provide links to your site with each item you
list for auction. You can also set up a reserve amount - the least
dollar amount you will accept for your service or product.

Ebay also offers an affiliate program.

Option C - ClickBank

Sign up as a merchant with ClickBank.net. There are some fees
involved, plus you have to determine what percentage of each sale that
you will allow the referring site to earn. Affiliates with ClickBank
can choose merchants they like (higher commission percentages do
better) and then place links on their sites. There is a setup fee for
merchants, but you'll also be providing your site a great deal of
exposure. Plus, ClickBank allows you to accept credit cards and other
methods of payment. You'll be setting up your own affiliate program!

ClickBank also offers an affiliate program:
http://zzz.clickbank.net/r/?abelle

Option D - Find a Host that provides Shopping Carts

Many hosting packages are set up with shopping carts with a buy
feature. Do your homework. Check on the setup fees and the monthly
fees. Make sure it’s a reputable company so you aren’t worried about
your money transactions.

These are just some of the options that are available for setting up
shop without going broke. I'm sure that there are many more options
available - it just takes some net research.
About the Author
Sandra Cobb is a work at home site designer and homeschooling Mom.
Visit her website for free resources at
http://www.designsbyabelle.com, and sign up for her monthly ezine -
Comets4Him at http://www.sandracobb.com.
Earn Rs. 50.00 for signing with the site below and earn more by logging into the site as well as following instructions in the site. Just click the link below the site.

http://www.liveincome.in/signup.php?ref=250546ETED5JazEwn


Tuesday, 27 February 2018

digital marketing and advertising lesson 5


Advertising Your eCommerce Web Site

8 Tips for Increasing Your Online Sales

Once you’ve launched your eCommerce web site, you’ll need to show it off to the online world. Whether you’re paying someone to submit your site to all the major and minor search engines and directories, it’s still up to you to continually advertise your eCommerce site in order to keep attracting business.

Many online business owners will tell you that within six to nine months of your launch date you’ll start seeing increased orders for your products. However here are 8 things you can do to lure people to your site now!

1.Advertise on http://www.Craigslist.org . This entry will only last for 10 days and you must submit to one city and category at a time. You can include photos and/or advanced HTML in your ad.
2.Write a press release and send out for free to the following sites: http://www.prweb.com [this one has been around for several years]; http://www.prfree.com and http://www.openpress.com Paid submissions will get you more views, quicker listings in the search engines, and the ability to post photos and keep track of your statistics.
3.Submit your site[s] to http://www.isedb.com/html/Web_Directories [You’ll discover loads of directories here, from the highly specialized to the mainstream. Many of the sites have ratings; indicate whether they’re accepting new submissions, and if there’s a fee for submitting].
4.Search engine positioning. When advertising your eCommerce site, always have the following information on hand: A. Your Web site title. This should be approximately 7-12 words. B. Description. Have 3 different descriptions of



varying lengths. 15 words, 25 words, 100 words. Have them summarize the essence of your site. C. Keywords. 10 – 50 of your most important keywords arranged in order of importance. Again, some online directories will allow you to contribute more keywords than others.
5.Write articles about your products/service. Be an online expert. What makes your site so unique from the thousands of others in your chosen category? Is it your customized service? Your low prices? Your high quality? Don’t over promote your product, but concentrate on what will help others. It’s highly recommended you include at least two or three testimonials.
6.Exchange links with other sites that have quality information and are related to your field in some way. For example, I sell a lot of soap so I link with mostly gift basket, crafting and candle sites.
7.Free classifieds. These can sometimes get you listed in the search engines, but don’t expect too much response from them.
8.Offer a freebie. For example, if you have an eBook for sale, you won’t give the entire book away, but having a chapter or two online will increase interest – and sales. If you make or sell a product, offer a free sample with a paid order. Or free shipping on sales over a certain amount.

Follow one or more of these helpful tips and watch your online business bloom!

About the Author
Lisa Maliga, writer & owner of Everything Shea Aromatic Creations [http://www.everythingshea.com] offers a fragrant selection of designer shea butter glycerin soaps, exclusive Whipped Shea Butter, & unique SoapCakes to personalize for gifts or promotions.